Highland by North Bay 

Highland should be marketed as an elevated, design-led extension of North Bay, focused on double-height ceilings, panoramic waterfront views, and a more architectural loft-and-villa identity. The messaging should emphasise elevation, light, privacy, and standout interiors. This is strong for buyers who want a more distinctive design story than a standard waterfront villa. 

Notes 

Highland is not listed as a separate project in the uploaded inventory, so pricing is mapped to current North Bay loft stock as instructed.